An Innovative Resume Template that Includes Testimonials

Summary: Download this resume template to showcase: 1. Your top 6 skills. 2. Two supporting points per skill. 3. Two supporting testimonials per skill. A client recently recommend me to a Vice President (VP) that was hiring for her business. After the VP glanced at my resume, the VP said “I have no idea what this…

6 Resources that Will Improve Your Writing

Summary: 6 of the best resources for writers: – 3 Books (1 for basics, 1 for reference, and 1 for sticky writing). – 2 Websites (1 for web writing and 1 for content marketing). – 1 App (a dictionary). 1. The Basics of Writing: Elements of Style Elements of Style is the best guide for learning the fundamentals of…

Web Writing Must be Simple, Short and Scannable

Summary: Web content must be: 1. Simple to grasp. (Or it won’t be read.) 2. Short and to the point. (Users are ruthlessly impatient.) 3. Scannable. (Users skim to find what they want.) To communicate effectively over the web, you need to format your message to fit the medium. And since the web is different from…

10 Simple Tips to Get More People to Read Your Writing

Summary: 10 ways to format content for the web. Follow these simple design tips to instantly get more people to read your content. Your web content must be simple, short and scannable. Use these 10 design tips to break big, uninterrupted blocks of text into bite-sized pieces that are inviting and easy to digest. 1. Write Short Articles People…

Be an Expert: Write Articles, Not Blog Posts

Summary: To become an expert on a topic, write original, helpful, and research-driven articles about the topic. Jakob Nielsen, “the guru of web page usability,” criticized commodity bloggers who write superficial posts. He advised experts and would-be experts alike that: To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added…