Web Writing Must be Simple, Short and Scannable

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Summary:
Web content must be:
1. Simple to grasp. (Or it won’t be read.)
2. Short and to the point. (Users are ruthlessly impatient.)
3. Scannable. (Users skim to find what they want.)


To communicate effectively over the web, you need to format your message…

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5 Personal Benefits of Volunteering

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Summary:
You can gain 5 benefits from volunteering. Volunteer to benefit others and yourself. “Selfish” volunteers actually volunteer more than purely “altruistic” volunteers.


Psychologist Mark Snyder was surprised to find that nearly 1 of every 3 adults in the United States regularly volunteers:

I was struck

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Be an Expert: Write Articles, Not Blog Posts

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Summary:
To become an expert on a topic, write original, helpful, and research-driven articles about the topic.


Jakob Nielsen, “the guru of web page usability,” criticized commodity bloggers who write superficial posts. He advised experts and would-be experts alike that:

To demonstrate

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Write Short Articles — Nobody Reads Anything Else

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Summary:
Write articles in 600 words or less. Many readers will avoid longer articles.


People read only about 20% of your text and even less if your article exceeds 600 words.

You spent days composing a brilliantly concise 600-word article?

Well…

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4 Studies which Show that Using a Second Monitor Can Boost Productivity

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Summary:
4 studies show that using a second monitor can help you complete computer tasks more quickly.


Have you thought of spending a couple-hundred dollars on an extra monitor — but you’re not sure if it’s worth the investment?

Or maybe you’d like to convince your

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Get a Second Monitor to Increase Your Productivity and Save Time

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Summary:
A second monitor can help you get more done in less time. You can buy a second monitor for about $165 and set it up in 3 steps.

You might have seen one of…

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How to Tell if Your PowerPoint Slides are Good or Bad

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Summary:
A good slide visually supports your verbal message. It does not have anything that distracts from your message.


Let’s examine what’s good and what’s bad about this slide that I recently used:


The Good:

1. It has only one line

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