Write articles in 600 words or less. Many readers will avoid longer articles.
People read only about 20% of your text and even less if your article exceeds 600 words.
You spent days composing a brilliantly concise 600-word article?
Well then good news: If your readers are feeling charitable, they might bequeath to you a generous 46 seconds of their time to scan it:
People are busy, lazy, and they don’t trust you enough to assume it’s worth reading your longer articles.
If you hear Bill Gates say…
Warren Buffett has taught me a lot about business and wisdom in life. I encourage you to read his letters to shareholders.
But you’re not Warren Buffett. And neither am I.
Until we are endorsed by the Gates’ of our fields, we’ll have to write short articles if we want to hold onto a lingering faith in humanity to read the damn things.